A proper valuation takes into account the specific circumstances of the company and the current and future developments that can affect the value of the enterprise.
In a positive as well as in a negative sense.
A decent valuation is based on the following elements:
Michael Porter’s five forces model
Historic results can be an indication for valuation, but…
Past results are not guaranteed in the future!
If a valuation is based on averages in the sector or on similar companies, the question is:
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